FROM THE EARLY DAYS TO THE PRESENT
UNPLUGGED PERFORMANCE HISTORY
UNPLUGGED PERFORMANCE TIMELINE
YEAR 2025
August 2nd, 2025
Unplugged Performance hosts is first ever Open House at its Hawthorne, CA facility showing off its state of the art service center and Tesla builds.
July 17th, 2025
Unplugged Performance releases the world’s first indestructible wheel for Tesla Model 3, Y, and RoboTaxi, the UP Forged UP-RW Road Warrior.
April 16th, 2025
Tesla owners with select Models can earn $1000 credit, thanks to the launch of the Unplugged Performance Wheel Trade in Program.
April 12th, 2025
Unplugged Performance is the title sponsor at Cybertruck Rodeo Part Deux, the largest Cybertruck gathering in the world.
January 23rd, 2025
Joe Rogan takes delivery of his Unplugged Performance S-APEX Tesla Model S Plaid on UP-03 Wheels.
January 23rd, 2025
Delivery of the latest S-APEX commission to Joe Rogan, showcasing Unplugged Performance’s ability to create bespoke Tesla builds that redefine luxury and performance beyond factory limits.
YEAR 2024
December 10th, 2024
Unplugged Performance, in its Tesla Model S Plaid Race Car "Dark Helmet, places first in the Gridlife Pacific Championship, Unlimited Class.
December 5, 2024
UP.FIT Launches FORGED PD Wheel; expanded its Model Y & Model 3 + Cybertruck wheel.
November 4, 2024
Through our UP.FIT division, we debut the nation’s first Tesla Model S Plaid designed for law enforcement applications at SEMA 2024.
October 8th, 2024
Irvine Police Unveils Cybertruck D.A.R.E. Vehicle UP.FIT, the police vehicle division of Unplugged Performance, debuted the first turnkey Tesla Cybertruck police car for the Irvine Police Department’s D.A.R.E. program.
September 29th, 2024
Double Podiums & New Class Record at Gridlife. For the first time ever, Unplugged Performance fielded two cars at a single event. Our driver piloted the 2024 Model 3 Performance to two podium finishes and set a new AWD Gridlife Street GT class record, joining “Dark Helmet,” which holds the AWD Gridlife Unlimited class record.
August 16, 2024
Unplugged Performance introduces STING: Protect & Defend With UP.FIT & Archimedes
July 30th, 2024
Unplugged Performance’s UP.FIT division partnered with South Pasadena Police Department to debut their fully electric Tesla police fleet, marking a major step toward the future of policing.
July 29th, 2024
South Pasadena makes history by launching the world's first all-Tesla (and all-EV) Police fleet utilizing Model Y patrol vehicles and Model 3 administrative vehicles, all upfitted by Unplugged Performance's fleet division, UP.FIT.
June 7th, 2024
Unplugged Performance’s UP.FIT division officially launched the world’s first Tesla Cybertruck police vehicle, purpose-built and ready for deployment to law enforcement agencies.
May 18, 2024
A grand opening event was held at Unplugged Performance Fremont. Providing a new hub for Tesla modifications and services in the San Francisco Bay Area.
April 25, 2024
Unplugged Performance unveils the first Carbon Fiber Aero Kit for the 2024 Tesla Model 3 Performance.
April 15, 2024
Anaheim PD Debuts Tesla Model Y Patrol Cars with UP.FIT Tesla Model Y patrol vehicles, delivering top-tier officer safety, unmatched performance, and the lowest total cost of ownership—setting a new standard for sustainable law enforcement.
April 13th, 2024
Unplugged Performance hit the Vegas Strip with the Tesla Cybertruck and “Dark Helmet” for an EV lap record of 1:46.13 at TeslaCorsa, held at the Las Vegas Motor Speedway.
March 7, 2024
Launch of the UP-05 Forged Wheel, a groundbreaking collaboration with hypercar designer Sasha Selipanov. This wheel fuses hypercar DNA with Tesla engineering, featuring Sasha’s signature on every piece and delivering a timeless blend of elegance and performance.
March 2024
Took delivery of the refreshed Tesla Model 3 Performance, marking the start of our modification journey and test-fitting process for the upcoming Unplugged Performance carbon fiber aero parts.
January 29, 2024
Unplugged Performance attends King of Hammers and becomes the first ever to bring Cybertrucks
YEAR 2023
November 30th, 2023
Unplugged Performance hosts a sold-out Cybertruck Delivery Event afterparty to celebrate Tesla's official launch of the Cybertruck and unveils its UP INVINCIBLE line of aftermarket heavy duty steel parts for the Cybertruck.
June 25th, 2023
Randy Pobst, driving an Unplugged Performance Tesla Model S Plaid "Dark Helmet", achieved a time of 9:54.901, setting a new record for the fastest modified electric vehicle (EV) at the 2023 Pikes Peak International Hill Climb.
YEAR 2022
AUGUST 2022
The InEVitable Vodcast Episode 11: Unplugged Performance's Ben Schaffer and Randy Pobst
AUGUST 2022
Ride The Lightning Podcast - Ben Schaffer, Unplugged Performance CEO, talks Tesla mods
AUGUST 2022
Tesla Takeover 2022 - Performance Panel with Unplugged Performance
JUNE 2022
Exclusive Banbū Leather Luxury Interiors by von Holzhausen x Unplugged Performance colaboration
JUNE 2022
UP Model S-APEX Plaid “Dark Helmet” returns to Pikes Peak Invitational Hill Climb
UP Model S-APEX Plaid “Dark Helmet” returns to Pikes Peak Invitational Hill Climb and demonstrates the potential of the platform (2nd out of 72 in mid-section practice, Fast 15 qualifier, Top 15 overall Finish) before untimely windshield fogging dramatically set back final finishing time inclement weather.
JUNE 2022
UP Model S-APEX Plaid “Dark Helmet” returns to Hypercar Invitational as the only EV and resets the fastest unofficial EV record
JUNE 2022
UP Model S-APEX Plaid first production street car debuts
APRIL 2022
UP Ascension-R street car runs 1:49 at Buttonwillow
MARCH 2022
UP Model 3 Performance “Bionic Phoenix” is displayed at Tesla Motors Freemont Factory
YEAR 2021
NOVEMBER 2021
Unplugged Performance Technical Center opens on expanding UP campus, co-located with SpaceX and Tesla Design Studio in Hawthorne California
OCTOBER 2021
Unplugged Performance Team Taisan Model 3 wins JEVRA EV-GP Season Championship
JULY 2021
UP Model S Plaid “Dark Helmet” sets new EV record at Buttonwillow Raceway Park
JUNE 2021
UP Model S Plaid “Dark Helmet” wins Exhibition class at Pikes Peak International Hill Climb with 6:57 time on weather-shortened course.
JUNE 2021
UP Model S Plaid “Dark Helmet” debuts at Hypercar Invitational and sets EV record at Laguna Seca
YEAR 2020
OCTOBER 2020
UNPLUGGED MODEL Y SETS NEW SUV LAP RECORD AT BUTTONWILLOW AT 1:59MIN
SEPTEMBER 2020
UNPLUGGED NÜRBURGRING FACILITY OPENS IN GERMANY
AUGUST 2020
UNPLUGGED ASCENSION-R DRIVEN BY RANDY POBST CRASHES AT LAGUNA SECA (BUT GETS REBUILT AND LIMPS TO A 2ND PLACE FINISH)
JULY 2020
UNPLUGGED MODEL Y SETS FASTEST SUV LAP RECORD AT LAGUNA SECA 1:39
JULY 2020
UNPLUGGED ASCENSION-R SETS FASTEST EV LAP RECORD AT LAGUNA SECA 1:35 (LATER BEATEN BY MODEL S PLAID)
JULY 2020
UNPLUGGED ASCENSION-R SETS FASTEST EV LAP RECORD AT BUTTONWILLOW 1:53
MAY 2020
UNPLUGGED DEBUTS THE FIRST LOWERING SPRINGS AND COILOVERS EVER DEVELOPED FOR THE TESLA MODEL Y
MARCH 2020
UNPLUGGED PERFORMANCE’S FIRST TESLA MODEL Y DEVELOPMENT VEHICLE IS DELIVERED
MARCH 2020
TESLA GLOBAL OWNERS CLUB SUMMIT NIGHT HIS HELD AT UNPLUGGED PERFORMANCE HTTPS://WWW.INSTAGRAM.COM/P/B-C9QHFBGHX/
FEBRUARY 2020
UNPLUGGED PERFORMANCE ASCENSION-R SETS EV TRACK RECORD FOR TSUKUBA CIRCUIT (FASTER THAN A MCLAREN F1)
JANUARY 2020
UNPLUGGED PERFORMANCE ASCENSION-R DEBUTS INTERNATIONALLY AT THE TOKYO AUTO SALON IN PARTNERSHIP WITH TESLA JAPAN
YEAR 2019
NOVEMBER 2019
UNPLUGGED PERFORMANCE ASCENSION-R DEBUTS AT THE SEMA SHOW
NOVEMBER 2019
UNPLUGGED PERFORMANCE HOSTS A DRIVE IN SCREENING OF BLADE RUNNER AHEAD OF THE TESLA CYBERTRUCK RELEASE IN HAWTHORNE CALIFORNIA
NOVEMBER 2019
UNPLUGGED PERFORMANCE TAKES GTE CLASS WINS AT OPTIMA ULTIMATE STREET CAR INVITATIONAL HTTPS://WWW.INSTAGRAM.COM/P/B4VZGUWH68D/
MARCH 2019
UNPLUGGED PERFORMANCE HIGH EFFICIENCY AND HIGH DOWNFORCE WINGS ARE RELEASED BASED ON THE RESULTS OF OUR EXTENSIVE AERODYNAMICS RESEARCH
YEAR 2018
NOVEMBER 2018
UNPLUGGED PERFORMANCE DEBUTS ITS FIRST COMPLETE MODEL 3 ASCENSION AT THE SEMA SHOW
NOVEMBER 2018
UNPLUGGED PERFORMANCE S-APEX WIDEBODY DEBUTS AT THE SEMA SHOW, MARKING THE DEBUT OF THE ULTIMATE TESLA MODEL S
OCTOBER 2018
UNPLUGGED PERFORMANCE DEBUTS PLUG-N-PLAY HIGH-PERFORMANCE SHOCKS FOR AIR SUSPENSION, MARKING THE FIRST SHOCK UPGRADE EVER MADE FOR TESLA AIR SUSPENSION
OCTOBER 2018
UNPLUGGED PERFORMANCE CREATES TESLACORSA, THE FIRST TESLA-ONLY RACETRACK EXPERIENCE, TO PROMOTE BRINGING TESLAS TO THE RACETRACK!
JULY 2018
UNPLUGGED PERFORMANCE ASCENSION FRONT FASCIA DEBUTS AS THE FIRST AFTERMARKET FRONT FASCIA EVER DESIGNED FOR A TESLA MODEL 3. HTTPS://WWW.INSTAGRAM.COM/P/BLLNV_OGLBY/
MAY 2018
UNPLUGGED PERFORMANCE REFRESH FASCIA IS USED ON THE FIRST EVER TESLA SHOOTING BRAKE BUILT BY REMETZ IN EUROPE
MAY 2018
UNPLUGGED DEBUTS THE FIRST FRONT LIP SPOILER FOR THE TESLA MODEL 3 AND THE FIRST FRONT LIP SPOILER EVER DESIGNED SPECIFICALLY TO IMPROVE VEHICLE EFFICIENCY
MARCH 2018
UNPLUGGED DEVELOPS THE FIRST COIL OVER SUSPENSION, FIRST AFTERMARKET FRONT AND REAR CONTROL ARMS, AND THE FIRST AFTERMARKET TOE ARMS FOR TESLA MODEL 3 HTTPS://WWW.INSTAGRAM.COM/P/BGZUZHLALRY/
JANUARY 2018
UNPLUGGED PERFORMANCE DEBUTS THE FIRST LOWERING SPRING UPGRADE AND THE FIRST DUAL-RATE SPRINGS EVER CREATED FOR A TESLA VEHICLE
JANUARY 2018
UNPLUGGED PERFORMANCE UP-03 DEBUTS AS THE FIRST CARBON-BARRELED WHEEL EVER FOR A TESLA
JANUARY 2018
UNPLUGGED PERFORMANCE COMPLETE MODEL S IS DISPLAYED AT THE TOKYO AUTO SALON HTTPS://WWW.INSTAGRAM.COM/P/BD2JVHJLQHP/
JANUARY 2018
UNPLUGGED PERFORMANCE TAKES DELIVERY OF IT’S FIRST TESLA MODEL 3 DEVELOPMENT VEHICLE. HTTPS://WWW.INSTAGRAM.COM/P/BDUTSMXFQVF/
YEAR 2017
NOVEMBER 2017
UNPLUGGED PERFORMANCE FIRST GENERATION SUSPENSION UPGRADES INCLUDING SPRINGS AND COIL OVERS ARE SHOWN FOR THE FIRST TIME HTTPS://WWW.INSTAGRAM.COM/P/BBZAHE3L8GG/
NOVEMBER 2017
THE TESLA ROADSTER AND TESLA SEMI DEBUT NEXT TO THE DESIGN CENTER AND OUR AUTO SPA FACILITY IN HAWTHORNE, CALIFORNIA
NOVEMBER 2017
UNPLUGGED PERFORMANCE IS THE FIRST TO MODIFY THE TESLA MODEL 3, AS OUR INITIAL SUITE OF UPGRADES INCLUDING WHEELS AND BRAKE PACKAGES BREAK COVER FOR THE FIRST TIME HTTPS://WWW.INSTAGRAM.COM/P/BBKXBBSFQX4
JULY 2017
THE UP-03, THE FIRST RACING WHEEL SPECIFICALLY DESIGNED FOR TESLA VEHICLES, DEBUTS ON THE UNPLUGGED PERFORMANCE COMPLETE MODEL S HTTPS://WWW.INSTAGRAM.COM/P/BWVAH-KF9C5/
MARCH 2017
TESLA MODEL 3 PROTOTYPES SPOTTED TESTING OUTSIDE UNPLUGGED HQ HTTPS://WWW.INSTAGRAM.COM/P/BRB1TJYFFSX/
JANUARY 2017
UNPLUGGED PERFORMANCE HOSTS COMPETITORS FOR THE SPACE-X HYPERLOOP COMPETITION FOR THE FIRST TIME AT UNPLUGGED HQ HTTPS://WWW.INSTAGRAM.COM/P/BPQL6-SHCTQ/
JANUARY 2017
UNPLUGGED PERFORMANCE MODEL X COMPLETE DEBUTS ON THE COVER OF AUTOMOBILE MAGAZINE (MARCH 2017 ISSUE) AND IS THE FIRST TIME ANY TESLA MODEL X HAS BEEN AWARDED A COVER BY A MAJOR AUTOMOTIVE PUBLICATION
JANUARY 2017
UNPLUGGED PERFORMANCE COMPLETE MODEL S IS DISPLAYED AT THE TOKYO AUTO SALON
YEAR 2016
NOVEMBER 2016
UNPLUGGED PERFORMANCE MODEL X COMPLETE DEBUTS AT THE SEMA SHOW AND IS THE FIRST MODEL X EVER SHOWN AT SEMA
SEPTEMBER 2016
THE SPACE-X HYPERLOOP TEST TRACK IS BUILT IN FRONT OF THE UNPLUGGED HQ
SEPTEMBER 2016
THE UP-02, THE FIRST FULLY FORGED WHEEL EXCLUSIVELY ENGINEERED FOR TESLA VEHICLES DEBUTS. HTTPS://WWW.INSTAGRAM.COM/P/BKKMZ_WBLOZ/
JULY 2016
UNPLUGGED PERFORMANCE COMPLETE MODEL S DEBUTS IN HONG KONG
JUNE 2016
UNPLUGGED PERFORMANCE REFRESH FASCIA DEBUTS FOR MODEL S HTTPS://WWW.MOTORTREND.COM/NEWS/UNPLUGGED-PERFORMANCE-OFFERS-TESLA-MODEL-S-FACE-LIFT-TO-ALL/
MAY 2016
UNPLUGGED PERFORMANCE COMPLETE MODEL S DEBUTS IN EUROPE FOR THE FIRST TIME
JANUARY 2016
UNPLUGGED PERFORMANCE COMPLETE MODEL S BECOMES THE FIRST TESLA EVER SHOWN AT TOKYO AUTO SALON IN JAPAN HTTPS://WWW.INSTAGRAM.COM/P/BAHWVXPG-QT/
JANUARY 2016
UNPLUGGED PERFORMANCE TAKES DELIVERY OF IT’S FIRST MODEL X DEVELOPMENT VEHICLE
YEAR 2015
NOVEMBER 2015
UNPLUGGED PERFORMANCE COMPLETE MODEL S SHOWN AT THE LA AUTO SHOW
NOVEMBER 2015
UNPLUGGED PERFORMANCE COMPLETE MODEL S SHOWN AT THE SEMA SHOW
YEAR 2014
NOVEMBER 2014
UNPLUGGED PERFORMANCE COMPLETE MODEL S BECOMES THE FIRST TELSA EVER SHOWN AT THE SEMA SHOW IN LAS VEGAS NEVADA
JULY 2014
FIRST COMPLETE UNPLUGGED PERFORMANCE TESLA MODEL S DEBUTS AT TMC CONNECT. WE CREATED A VEHICLE THAT WAS STUNNING INSIDE AND OUT AND PIONEERED THE SPRIRIT OF TUNING AND PERFORMANCE ENGINEERING FOR TESLA VEHICLES THAT WE STILL EMBODY TO THIS DAY. HTTPS://WWW.INSTAGRAM.COM/P/Q4NLBLG-OF/
YEAR 2013
AUGUST 2013
UNPLUGGED PERFORMANCE IS FOUNDED IN HAWTHORNE CALIFORNIA NEXT TO SPACE-X AND THE TESLA DESIGN CENTER AND TAKES DELIVERY OF IT’S FIRST TESLA MODEL S DEVELOPMENT VEHICLE
WHAT OUR CUSTOMERS SAY
RATED 4.97
(305 REVIEWS)
LEAVE A REVIEW
With real reviews from real customers, shop UP products for your Tesla Model S, 3, X, Y and Cybertruck with confidence. Leave reviews and earn up to 2000 UP Rewards points each, redeemable towards exclusive UP Products.
Installed the black BBS Flagplatz and Ti lug nuts with 255/35/R20 Michelin PS4S on my M3P. Really changed the look of the car. IMO the ride feels smoother as well.
james.walters2
October 02, 2022
Received my suspension for my Y 2022 long range what a difference. Set it for 8 on the adjustment rides totally different what a great job took it to a friend of mine Frank Reyes to install Desert car medics said the product was very well made installed it in about 5 and 1/2 hours. Driving it for a...
aljh11
December 22, 2022
Loved the dual rate feature. A more comfortable ride for daily driving and a stiffer more controlled feel for spirited driving!
Andrew P.
August 23, 2022
2021+ Model X Plaid / Model X - Superlight Rear Large-Sweep Carbon Ceramic Rotor + Pad Kit
RATED 5.0
Installed front big brake kit and noticed extreme improvement over stock model x plaid brakes. Later installed the rear carbon ceramic rotors and pads and noticed an appreciable increase in braking power and am now quite comfortable braking from speeds in the 160mph range and that was not the case...
patch2u17
May 09, 2023
On the track or not these sway bars make your car feel solid on turns. Immediately I noticed improved corner turns which is great! Highly recommend!
jesus.ruiz.2389
February 02, 2023
LOVE my new UP-03 wheels. Super light, super strong and they look so good. Super high quality finish on the wheels too, worth every penny. Have had the wheels for just a few days and have gotten tons of compliments on the road and at the track. These are the best wheels you can buy for your Tesla,...
zackfeldstein9
January 10, 2023
Dominic Marcu - Racing Driver
I installed these parts and I am very satisfied. The quality is great, they are light and help me adjust them exactly how I want the car.
Dominic M.
April 12, 2023
If love carbon fiber like I do then this is a must. Nothing compares to UP carbon coaster. The weaves are super clean, very sturdy, looks great. I couldn’t help myself and got this to add to my carbon collection.
jesus.ruiz.2389
February 02, 2023
What a difference this sway bar made to my Model S Plaid. This helps correct the body roll the car has from the factory. I have much more confidence taking turns at a higher speed, and freeway on-ramps have become extremely fun. I would highly recommend upgrading your sway bar in the Model S!
D. H.
September 08, 2022
Really fixed my rear alignment problems. Lowered my car without it and had some slightly uneven tire wear. With 2 track days I even got 24,000 miles out of a single set of tires with perfectly even wear. This set will save you on tires after just one set, total no brainer for the price! Love being...
zackfeldstein9
September 24, 2022
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Unplugged Performance is the world leader in premium performance upgrades for Tesla vehicles. With our USA-made line of stylish and high-performance parts, our sole focus is on holistic development and improvement of all Tesla cars.
Unplugged Performance was founded and incubated by the team behind the world-renowned automotive customizer Bulletproof Automotive. Unplugged Performance is the world's leading company focused on the customization and sports performance of Tesla Motors vehicles.
All of our parts are researched and engineered on our own development vehicles with the intention of improving every aspect of the driving and ownership experience. Unplugged produces an exclusive range of premium upgrades to give a new sporty performance identity to Tesla Model S, Model X, Model 3, Model Y, and the Cybertruck.
Improving on perfection is no easy task, and to do so Unplugged products are professionally designed, prototyped, and manufactured in-house in Hawthorne, CA, and in collaboration with the best motorsports suppliers. The supercar performance of Tesla vehicles meets supercar-grade enhancements with Unplugged Performance.
TESLA MODEL S - Premium Aftermarket Upgrades And Wheels
- Tesla Model S / Model S Plaid (2021 - 2025)
- 2021 - 2025 Tesla Model S / Plaid Wheels
- 2021 - 2026+ Model S / Plaid Performance Brakes
- 2021 - 2026+ Model S Plaid Performance Suspension
- 2021 - 2025 Model S / Model S Plaid Interior Upgrades
- 2021 - 2026+ Model S Plaid Racing Safety
- 2021 - 2025 Tesla Model S / Plaid Big Brake Kits (BBK)
- 2021 - 2025 Tesla Model S Plaid / Model S Drag Racing Upgrades
- 2021 - 2025 Tesla Model S Plaid Coilovers
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