FROM THE EARLY DAYS TO THE PRESENT
UNPLUGGED PERFORMANCE HISTORY
UNPLUGGED PERFORMANCE TIMELINE
YEAR 2025
August 2nd, 2025
Unplugged Performance hosts is first ever Open House at its Hawthorne, CA facility showing off its state of the art service center and Tesla builds.
July 17th, 2025
Unplugged Performance releases the world’s first indestructible wheel for Tesla Model 3, Y, and RoboTaxi, the UP Forged UP-RW Road Warrior.
April 16th, 2025
Tesla owners with select Models can earn $1000 credit, thanks to the launch of the Unplugged Performance Wheel Trade in Program.
April 12th, 2025
Unplugged Performance is the title sponsor at Cybertruck Rodeo Part Deux, the largest Cybertruck gathering in the world.
January 23rd, 2025
Joe Rogan takes delivery of his Unplugged Performance S-APEX Tesla Model S Plaid on UP-03 Wheels.
January 23rd, 2025
Delivery of the latest S-APEX commission to Joe Rogan, showcasing Unplugged Performance’s ability to create bespoke Tesla builds that redefine luxury and performance beyond factory limits.
YEAR 2024
December 10th, 2024
Unplugged Performance, in its Tesla Model S Plaid Race Car "Dark Helmet, places first in the Gridlife Pacific Championship, Unlimited Class.
December 5, 2024
UP.FIT Launches FORGED PD Wheel; expanded its Model Y & Model 3 + Cybertruck wheel.
November 4, 2024
Through our UP.FIT division, we debut the nation’s first Tesla Model S Plaid designed for law enforcement applications at SEMA 2024.
October 8th, 2024
Irvine Police Unveils Cybertruck D.A.R.E. Vehicle UP.FIT, the police vehicle division of Unplugged Performance, debuted the first turnkey Tesla Cybertruck police car for the Irvine Police Department’s D.A.R.E. program.
September 29th, 2024
Double Podiums & New Class Record at Gridlife. For the first time ever, Unplugged Performance fielded two cars at a single event. Our driver piloted the 2024 Model 3 Performance to two podium finishes and set a new AWD Gridlife Street GT class record, joining “Dark Helmet,” which holds the AWD Gridlife Unlimited class record.
August 16, 2024
Unplugged Performance introduces STING: Protect & Defend With UP.FIT & Archimedes
July 30th, 2024
Unplugged Performance’s UP.FIT division partnered with South Pasadena Police Department to debut their fully electric Tesla police fleet, marking a major step toward the future of policing.
July 29th, 2024
South Pasadena makes history by launching the world's first all-Tesla (and all-EV) Police fleet utilizing Model Y patrol vehicles and Model 3 administrative vehicles, all upfitted by Unplugged Performance's fleet division, UP.FIT.
June 7th, 2024
Unplugged Performance’s UP.FIT division officially launched the world’s first Tesla Cybertruck police vehicle, purpose-built and ready for deployment to law enforcement agencies.
May 18, 2024
A grand opening event was held at Unplugged Performance Fremont. Providing a new hub for Tesla modifications and services in the San Francisco Bay Area.
April 25, 2024
Unplugged Performance unveils the first Carbon Fiber Aero Kit for the 2024 Tesla Model 3 Performance.
April 15, 2024
Anaheim PD Debuts Tesla Model Y Patrol Cars with UP.FIT Tesla Model Y patrol vehicles, delivering top-tier officer safety, unmatched performance, and the lowest total cost of ownership—setting a new standard for sustainable law enforcement.
April 13th, 2024
Unplugged Performance hit the Vegas Strip with the Tesla Cybertruck and “Dark Helmet” for an EV lap record of 1:46.13 at TeslaCorsa, held at the Las Vegas Motor Speedway.
March 7, 2024
Launch of the UP-05 Forged Wheel, a groundbreaking collaboration with hypercar designer Sasha Selipanov. This wheel fuses hypercar DNA with Tesla engineering, featuring Sasha’s signature on every piece and delivering a timeless blend of elegance and performance.
March 2024
Took delivery of the refreshed Tesla Model 3 Performance, marking the start of our modification journey and test-fitting process for the upcoming Unplugged Performance carbon fiber aero parts.
January 29, 2024
Unplugged Performance attends King of Hammers and becomes the first ever to bring Cybertrucks
YEAR 2023
November 30th, 2023
Unplugged Performance hosts a sold-out Cybertruck Delivery Event afterparty to celebrate Tesla's official launch of the Cybertruck and unveils its UP INVINCIBLE line of aftermarket heavy duty steel parts for the Cybertruck.
June 25th, 2023
Randy Pobst, driving an Unplugged Performance Tesla Model S Plaid "Dark Helmet", achieved a time of 9:54.901, setting a new record for the fastest modified electric vehicle (EV) at the 2023 Pikes Peak International Hill Climb.
YEAR 2022
AUGUST 2022
The InEVitable Vodcast Episode 11: Unplugged Performance's Ben Schaffer and Randy Pobst
AUGUST 2022
Ride The Lightning Podcast - Ben Schaffer, Unplugged Performance CEO, talks Tesla mods
AUGUST 2022
Tesla Takeover 2022 - Performance Panel with Unplugged Performance
JUNE 2022
Exclusive Banbū Leather Luxury Interiors by von Holzhausen x Unplugged Performance colaboration
JUNE 2022
UP Model S-APEX Plaid “Dark Helmet” returns to Pikes Peak Invitational Hill Climb
UP Model S-APEX Plaid “Dark Helmet” returns to Pikes Peak Invitational Hill Climb and demonstrates the potential of the platform (2nd out of 72 in mid-section practice, Fast 15 qualifier, Top 15 overall Finish) before untimely windshield fogging dramatically set back final finishing time inclement weather.
JUNE 2022
UP Model S-APEX Plaid “Dark Helmet” returns to Hypercar Invitational as the only EV and resets the fastest unofficial EV record
JUNE 2022
UP Model S-APEX Plaid first production street car debuts
APRIL 2022
UP Ascension-R street car runs 1:49 at Buttonwillow
MARCH 2022
UP Model 3 Performance “Bionic Phoenix” is displayed at Tesla Motors Freemont Factory
YEAR 2021
NOVEMBER 2021
Unplugged Performance Technical Center opens on expanding UP campus, co-located with SpaceX and Tesla Design Studio in Hawthorne California
OCTOBER 2021
Unplugged Performance Team Taisan Model 3 wins JEVRA EV-GP Season Championship
JULY 2021
UP Model S Plaid “Dark Helmet” sets new EV record at Buttonwillow Raceway Park
JUNE 2021
UP Model S Plaid “Dark Helmet” wins Exhibition class at Pikes Peak International Hill Climb with 6:57 time on weather-shortened course.
JUNE 2021
UP Model S Plaid “Dark Helmet” debuts at Hypercar Invitational and sets EV record at Laguna Seca
YEAR 2020
OCTOBER 2020
UNPLUGGED MODEL Y SETS NEW SUV LAP RECORD AT BUTTONWILLOW AT 1:59MIN
SEPTEMBER 2020
UNPLUGGED NÜRBURGRING FACILITY OPENS IN GERMANY
AUGUST 2020
UNPLUGGED ASCENSION-R DRIVEN BY RANDY POBST CRASHES AT LAGUNA SECA (BUT GETS REBUILT AND LIMPS TO A 2ND PLACE FINISH)
JULY 2020
UNPLUGGED MODEL Y SETS FASTEST SUV LAP RECORD AT LAGUNA SECA 1:39
JULY 2020
UNPLUGGED ASCENSION-R SETS FASTEST EV LAP RECORD AT LAGUNA SECA 1:35 (LATER BEATEN BY MODEL S PLAID)
JULY 2020
UNPLUGGED ASCENSION-R SETS FASTEST EV LAP RECORD AT BUTTONWILLOW 1:53
MAY 2020
UNPLUGGED DEBUTS THE FIRST LOWERING SPRINGS AND COILOVERS EVER DEVELOPED FOR THE TESLA MODEL Y
MARCH 2020
UNPLUGGED PERFORMANCE’S FIRST TESLA MODEL Y DEVELOPMENT VEHICLE IS DELIVERED
MARCH 2020
TESLA GLOBAL OWNERS CLUB SUMMIT NIGHT HIS HELD AT UNPLUGGED PERFORMANCE HTTPS://WWW.INSTAGRAM.COM/P/B-C9QHFBGHX/
FEBRUARY 2020
UNPLUGGED PERFORMANCE ASCENSION-R SETS EV TRACK RECORD FOR TSUKUBA CIRCUIT (FASTER THAN A MCLAREN F1)
JANUARY 2020
UNPLUGGED PERFORMANCE ASCENSION-R DEBUTS INTERNATIONALLY AT THE TOKYO AUTO SALON IN PARTNERSHIP WITH TESLA JAPAN
YEAR 2019
NOVEMBER 2019
UNPLUGGED PERFORMANCE ASCENSION-R DEBUTS AT THE SEMA SHOW
NOVEMBER 2019
UNPLUGGED PERFORMANCE HOSTS A DRIVE IN SCREENING OF BLADE RUNNER AHEAD OF THE TESLA CYBERTRUCK RELEASE IN HAWTHORNE CALIFORNIA
NOVEMBER 2019
UNPLUGGED PERFORMANCE TAKES GTE CLASS WINS AT OPTIMA ULTIMATE STREET CAR INVITATIONAL HTTPS://WWW.INSTAGRAM.COM/P/B4VZGUWH68D/
MARCH 2019
UNPLUGGED PERFORMANCE HIGH EFFICIENCY AND HIGH DOWNFORCE WINGS ARE RELEASED BASED ON THE RESULTS OF OUR EXTENSIVE AERODYNAMICS RESEARCH
YEAR 2018
NOVEMBER 2018
UNPLUGGED PERFORMANCE DEBUTS ITS FIRST COMPLETE MODEL 3 ASCENSION AT THE SEMA SHOW
NOVEMBER 2018
UNPLUGGED PERFORMANCE S-APEX WIDEBODY DEBUTS AT THE SEMA SHOW, MARKING THE DEBUT OF THE ULTIMATE TESLA MODEL S
OCTOBER 2018
UNPLUGGED PERFORMANCE DEBUTS PLUG-N-PLAY HIGH-PERFORMANCE SHOCKS FOR AIR SUSPENSION, MARKING THE FIRST SHOCK UPGRADE EVER MADE FOR TESLA AIR SUSPENSION
OCTOBER 2018
UNPLUGGED PERFORMANCE CREATES TESLACORSA, THE FIRST TESLA-ONLY RACETRACK EXPERIENCE, TO PROMOTE BRINGING TESLAS TO THE RACETRACK!
JULY 2018
UNPLUGGED PERFORMANCE ASCENSION FRONT FASCIA DEBUTS AS THE FIRST AFTERMARKET FRONT FASCIA EVER DESIGNED FOR A TESLA MODEL 3. HTTPS://WWW.INSTAGRAM.COM/P/BLLNV_OGLBY/
MAY 2018
UNPLUGGED PERFORMANCE REFRESH FASCIA IS USED ON THE FIRST EVER TESLA SHOOTING BRAKE BUILT BY REMETZ IN EUROPE
MAY 2018
UNPLUGGED DEBUTS THE FIRST FRONT LIP SPOILER FOR THE TESLA MODEL 3 AND THE FIRST FRONT LIP SPOILER EVER DESIGNED SPECIFICALLY TO IMPROVE VEHICLE EFFICIENCY
MARCH 2018
UNPLUGGED DEVELOPS THE FIRST COIL OVER SUSPENSION, FIRST AFTERMARKET FRONT AND REAR CONTROL ARMS, AND THE FIRST AFTERMARKET TOE ARMS FOR TESLA MODEL 3 HTTPS://WWW.INSTAGRAM.COM/P/BGZUZHLALRY/
JANUARY 2018
UNPLUGGED PERFORMANCE DEBUTS THE FIRST LOWERING SPRING UPGRADE AND THE FIRST DUAL-RATE SPRINGS EVER CREATED FOR A TESLA VEHICLE
JANUARY 2018
UNPLUGGED PERFORMANCE UP-03 DEBUTS AS THE FIRST CARBON-BARRELED WHEEL EVER FOR A TESLA
JANUARY 2018
UNPLUGGED PERFORMANCE COMPLETE MODEL S IS DISPLAYED AT THE TOKYO AUTO SALON HTTPS://WWW.INSTAGRAM.COM/P/BD2JVHJLQHP/
JANUARY 2018
UNPLUGGED PERFORMANCE TAKES DELIVERY OF IT’S FIRST TESLA MODEL 3 DEVELOPMENT VEHICLE. HTTPS://WWW.INSTAGRAM.COM/P/BDUTSMXFQVF/
YEAR 2017
NOVEMBER 2017
UNPLUGGED PERFORMANCE FIRST GENERATION SUSPENSION UPGRADES INCLUDING SPRINGS AND COIL OVERS ARE SHOWN FOR THE FIRST TIME HTTPS://WWW.INSTAGRAM.COM/P/BBZAHE3L8GG/
NOVEMBER 2017
THE TESLA ROADSTER AND TESLA SEMI DEBUT NEXT TO THE DESIGN CENTER AND OUR AUTO SPA FACILITY IN HAWTHORNE, CALIFORNIA
NOVEMBER 2017
UNPLUGGED PERFORMANCE IS THE FIRST TO MODIFY THE TESLA MODEL 3, AS OUR INITIAL SUITE OF UPGRADES INCLUDING WHEELS AND BRAKE PACKAGES BREAK COVER FOR THE FIRST TIME HTTPS://WWW.INSTAGRAM.COM/P/BBKXBBSFQX4
JULY 2017
THE UP-03, THE FIRST RACING WHEEL SPECIFICALLY DESIGNED FOR TESLA VEHICLES, DEBUTS ON THE UNPLUGGED PERFORMANCE COMPLETE MODEL S HTTPS://WWW.INSTAGRAM.COM/P/BWVAH-KF9C5/
MARCH 2017
TESLA MODEL 3 PROTOTYPES SPOTTED TESTING OUTSIDE UNPLUGGED HQ HTTPS://WWW.INSTAGRAM.COM/P/BRB1TJYFFSX/
JANUARY 2017
UNPLUGGED PERFORMANCE HOSTS COMPETITORS FOR THE SPACE-X HYPERLOOP COMPETITION FOR THE FIRST TIME AT UNPLUGGED HQ HTTPS://WWW.INSTAGRAM.COM/P/BPQL6-SHCTQ/
JANUARY 2017
UNPLUGGED PERFORMANCE MODEL X COMPLETE DEBUTS ON THE COVER OF AUTOMOBILE MAGAZINE (MARCH 2017 ISSUE) AND IS THE FIRST TIME ANY TESLA MODEL X HAS BEEN AWARDED A COVER BY A MAJOR AUTOMOTIVE PUBLICATION
JANUARY 2017
UNPLUGGED PERFORMANCE COMPLETE MODEL S IS DISPLAYED AT THE TOKYO AUTO SALON
YEAR 2016
NOVEMBER 2016
UNPLUGGED PERFORMANCE MODEL X COMPLETE DEBUTS AT THE SEMA SHOW AND IS THE FIRST MODEL X EVER SHOWN AT SEMA
SEPTEMBER 2016
THE SPACE-X HYPERLOOP TEST TRACK IS BUILT IN FRONT OF THE UNPLUGGED HQ
SEPTEMBER 2016
THE UP-02, THE FIRST FULLY FORGED WHEEL EXCLUSIVELY ENGINEERED FOR TESLA VEHICLES DEBUTS. HTTPS://WWW.INSTAGRAM.COM/P/BKKMZ_WBLOZ/
JULY 2016
UNPLUGGED PERFORMANCE COMPLETE MODEL S DEBUTS IN HONG KONG
JUNE 2016
UNPLUGGED PERFORMANCE REFRESH FASCIA DEBUTS FOR MODEL S HTTPS://WWW.MOTORTREND.COM/NEWS/UNPLUGGED-PERFORMANCE-OFFERS-TESLA-MODEL-S-FACE-LIFT-TO-ALL/
MAY 2016
UNPLUGGED PERFORMANCE COMPLETE MODEL S DEBUTS IN EUROPE FOR THE FIRST TIME
JANUARY 2016
UNPLUGGED PERFORMANCE COMPLETE MODEL S BECOMES THE FIRST TESLA EVER SHOWN AT TOKYO AUTO SALON IN JAPAN HTTPS://WWW.INSTAGRAM.COM/P/BAHWVXPG-QT/
JANUARY 2016
UNPLUGGED PERFORMANCE TAKES DELIVERY OF IT’S FIRST MODEL X DEVELOPMENT VEHICLE
YEAR 2015
NOVEMBER 2015
UNPLUGGED PERFORMANCE COMPLETE MODEL S SHOWN AT THE LA AUTO SHOW
NOVEMBER 2015
UNPLUGGED PERFORMANCE COMPLETE MODEL S SHOWN AT THE SEMA SHOW
YEAR 2014
NOVEMBER 2014
UNPLUGGED PERFORMANCE COMPLETE MODEL S BECOMES THE FIRST TELSA EVER SHOWN AT THE SEMA SHOW IN LAS VEGAS NEVADA
JULY 2014
FIRST COMPLETE UNPLUGGED PERFORMANCE TESLA MODEL S DEBUTS AT TMC CONNECT. WE CREATED A VEHICLE THAT WAS STUNNING INSIDE AND OUT AND PIONEERED THE SPRIRIT OF TUNING AND PERFORMANCE ENGINEERING FOR TESLA VEHICLES THAT WE STILL EMBODY TO THIS DAY. HTTPS://WWW.INSTAGRAM.COM/P/Q4NLBLG-OF/
YEAR 2013
AUGUST 2013
UNPLUGGED PERFORMANCE IS FOUNDED IN HAWTHORNE CALIFORNIA NEXT TO SPACE-X AND THE TESLA DESIGN CENTER AND TAKES DELIVERY OF IT’S FIRST TESLA MODEL S DEVELOPMENT VEHICLE
WHAT OUR CUSTOMERS SAY
RATED 4.97
(305 REVIEWS)
LEAVE A REVIEW
With real reviews from real customers, shop UP products for your Tesla Model S, 3, X, Y and Cybertruck with confidence. Leave reviews and earn up to 2000 UP Rewards points each, redeemable towards exclusive UP Products.
Got these coil overs installed on my model 3 performance, and wow what a difference. Not only do they outperform the stock suspension in acceleration and cornering, but they also just ride so much smoother. Highly recommend!
Frank
August 09, 2023
I purchased a set of both Titanium and Black UP emblems. The emblems are well designed, looks great and perfect on the car. Highly recommended and will definitely purchase more soon.
Image: https://www.instagram.com/p/Cvn7VFtvZu0/
f1dinesh
August 07, 2023
Bought it years ago and it’s still in perfect condition. Super high quality carbon, no yellowing and still sticks on hard to the car! Looks stunning as well.
Andrew P.
September 29, 2022
Was hesitant to purchase but after seeing my before/after alignment report I am so glad I did. For everything Tesla does well, alignment from the factory needs work. UP perfectly aligned my M3. Highly recommend this product if you are installing the dual rate lowering springs. Call and ask for Kirk...
Jordan C.
June 09, 2023
Tesla Model 3 Front Lip Spoiler
RATED 5.0
I really like how understated this lip is. It blends in perfectly with the existing bumper but you can still tell there is something unique about your car when it's installed. I have a grey model 3 and purchased the painted one. Although the site says it's not the exact same as the factory color, I...
matt.iijima
May 22, 2023
Robust carbon steel construction. Lines look very clean with the HD front and rear bumper installed. Have not seen a cleaner looking aftermarket rock slider for the CT, love mine!
Megatron
November 19, 2025
These wheels deliver. I've been looking for wheels that look good and can maintain efficiency. These wheels hit both marks and have the added bonus of durability.
Cory O.
September 30, 2025
After lowering my car I had some bad rear tire wear because I wasn't able to get a good alignment with the stock arms. This was a quick and easy fix :) 10/10
Andrew P.
September 07, 2022
Awesome product!
Edgar
August 28, 2023
We are loving our new UP Luxury Coilovers on our 2021 Model Y! The improvement is noticeable at level 8, the car handles bumps much more smoothly, and the handling seems to have improved as well.
I worked primarily with Kirk and he was great. Very approachable and easy to talk to. He talked...
ejoshuahill
June 09, 2023
Subscribe to our Newsletter
Sign up to get the latest updates on UP Products, news, galleries and offers!
Unplugged Performance is the world leader in premium performance upgrades for Tesla vehicles. With our USA-made line of stylish and high-performance parts, our sole focus is on holistic development and improvement of all Tesla cars.
Unplugged Performance was founded and incubated by the team behind the world-renowned automotive customizer Bulletproof Automotive. Unplugged Performance is the world's leading company focused on the customization and sports performance of Tesla Motors vehicles.
All of our parts are researched and engineered on our own development vehicles with the intention of improving every aspect of the driving and ownership experience. Unplugged produces an exclusive range of premium upgrades to give a new sporty performance identity to Tesla Model S, Model X, Model 3, Model Y, and the Cybertruck.
Improving on perfection is no easy task, and to do so Unplugged products are professionally designed, prototyped, and manufactured in-house in Hawthorne, CA, and in collaboration with the best motorsports suppliers. The supercar performance of Tesla vehicles meets supercar-grade enhancements with Unplugged Performance.
TESLA MODEL S - Premium Aftermarket Upgrades And Products
- Tesla Model S / Model S Plaid (2021 - 2025)
- 2021 - 2025 Tesla Model S / Plaid Wheels
- 2021 - 2026+ Model S / Plaid Performance Brakes
- 2021 - 2026+ Model S Plaid Performance Suspension
- 2021 - 2025 Model S / Model S Plaid Interior Upgrades
- 2021 - 2026+ Model S Plaid Racing Safety
- 2021 - 2025 Tesla Model S / Plaid Big Brake Kits (BBK)
- 2021 - 2025 Tesla Model S Plaid / Model S Drag Racing Upgrades
- 2021 - 2025 Tesla Model S Plaid Coilovers
Tesla Model 3 - Premium Aftermarket Upgrades And Products
Tesla Model X - Premium Aftermarket Upgrades And Products
Tesla Model Y - Premium Aftermarket Upgrades And Products
Tesla Wheels - Model S, 3, X, Y & Cybertruck Wheels
TeslaCorsa - First Ever Tesla Dedicated Trackday
GUARANTEED SAFE CHECKOUT WITH THESE PREMIUM PAYMENT OPTIONS
TESLA, TESLA MOTORS, and all related brands, marks and intellectual property including but not limited to TESLA ROADSTER, TESLA CYBERTRUCK, MODEL S, MODEL 3, MODEL X, MODEL Y, and the "TESLA," "T" logos designs are trademarks or registered trademarks of Tesla Motors, Inc. in the United States and other countries. Unplugged Performance has no official relationship with Tesla Motors.
THESE PRODUCTS CAN EXPOSE YOU TO CHEMICALS WHICH ARE KNOWN BY THE STATE OF CALIFORNIA TO CAUSE CANCER, OR BIRTH DEFECTS, OR OTHER REPRODUCTIVE HARM. FOR MORE INFORMATION PLEASE VISIT WWW.P65WARNINGS.CA.GOV
COPYRIGHT © 2026 UNPLUGGED PERFORMANCE®. ALL RIGHTS RESERVED.
THE UNPLUGGED PERFORMANCE® MARK AND LOGO ARE TRADEMARKS OF UNPLUGGED PERFORMANCE INC. ALL RIGHTS RESERVED. PLEASE REVIEW THE TERMS & CONDITIONS AND PRIVACY POLICY BEFORE USING OUR WEBSITE.
THE UNPLUGGED PERFORMANCE® MARK AND LOGO ARE TRADEMARKS OF UNPLUGGED PERFORMANCE INC. ALL RIGHTS RESERVED. PLEASE REVIEW THE TERMS & CONDITIONS AND PRIVACY POLICY BEFORE USING OUR WEBSITE.