FROM THE EARLY DAYS TO THE PRESENT
UNPLUGGED PERFORMANCE HISTORY
UNPLUGGED PERFORMANCE TIMELINE
YEAR 2022
AUGUST 2022
The InEVitable Vodcast Episode 11: Unplugged Performance's Ben Schaffer and Randy Pobst
AUGUST 2022
Ride The Lightning Podcast - Ben Schaffer, Unplugged Performance CEO, talks Tesla mods
AUGUST 2022
Tesla Takeover 2022 - Performance Panel with Unplugged Performance
JUNE 2022
Exclusive Banbū Leather Luxury Interiors by von Holzhausen x Unplugged Performance colaboration
JUNE 2022
UP Model S-APEX Plaid “Dark Helmet” returns to Pikes Peak Invitational Hill Climb
UP Model S-APEX Plaid “Dark Helmet” returns to Pikes Peak Invitational Hill Climb and demonstrates the potential of the platform (2nd out of 72 in mid-section practice, Fast 15 qualifier, Top 15 overall Finish) before untimely windshield fogging dramatically set back final finishing time inclement weather.
JUNE 2022
UP Model S-APEX Plaid “Dark Helmet” returns to Hypercar Invitational as the only EV and resets the fastest unofficial EV record
JUNE 2022
UP Model S-APEX Plaid first production street car debuts
APRIL 2022
UP Ascension-R street car runs 1:49 at Buttonwillow
MARCH 2022
UP Model 3 Performance “Bionic Phoenix” is displayed at Tesla Motors Freemont Factory
YEAR 2021
NOVEMBER 2021
Unplugged Performance Technical Center opens on expanding UP campus, co-located with SpaceX and Tesla Design Studio in Hawthorne California
OCTOBER 2021
Unplugged Performance Team Taisan Model 3 wins JEVRA EV-GP Season Championship
JULY 2021
UP Model S Plaid “Dark Helmet” sets new EV record at Buttonwillow Raceway Park
JUNE 2021
UP Model S Plaid “Dark Helmet” wins Exhibition class at Pikes Peak International Hill Climb with 6:57 time on weather-shortened course.
JUNE 2021
UP Model S Plaid “Dark Helmet” debuts at Hypercar Invitational and sets EV record at Laguna Seca
YEAR 2020
OCTOBER 2020
UNPLUGGED MODEL Y SETS NEW SUV LAP RECORD AT BUTTONWILLOW AT 1:59MIN
SEPTEMBER 2020
UNPLUGGED NÜRBURGRING FACILITY OPENS IN GERMANY
AUGUST 2020
UNPLUGGED ASCENSION-R DRIVEN BY RANDY POBST CRASHES AT LAGUNA SECA (BUT GETS REBUILT AND LIMPS TO A 2ND PLACE FINISH)
JULY 2020
UNPLUGGED MODEL Y SETS FASTEST SUV LAP RECORD AT LAGUNA SECA 1:39
JULY 2020
UNPLUGGED ASCENSION-R SETS FASTEST EV LAP RECORD AT LAGUNA SECA 1:35 (LATER BEATEN BY MODEL S PLAID)
JULY 2020
UNPLUGGED ASCENSION-R SETS FASTEST EV LAP RECORD AT BUTTONWILLOW 1:53
MAY 2020
UNPLUGGED DEBUTS THE FIRST LOWERING SPRINGS AND COILOVERS EVER DEVELOPED FOR THE TESLA MODEL Y
MARCH 2020
UNPLUGGED PERFORMANCE’S FIRST TESLA MODEL Y DEVELOPMENT VEHICLE IS DELIVERED
MARCH 2020
TESLA GLOBAL OWNERS CLUB SUMMIT NIGHT HIS HELD AT UNPLUGGED PERFORMANCE HTTPS://WWW.INSTAGRAM.COM/P/B-C9QHFBGHX/
FEBRUARY 2020
UNPLUGGED PERFORMANCE ASCENSION-R SETS EV TRACK RECORD FOR TSUKUBA CIRCUIT (FASTER THAN A MCLAREN F1)
JANUARY 2020
UNPLUGGED PERFORMANCE ASCENSION-R DEBUTS INTERNATIONALLY AT THE TOKYO AUTO SALON IN PARTNERSHIP WITH TESLA JAPAN
YEAR 2019
NOVEMBER 2019
UNPLUGGED PERFORMANCE ASCENSION-R DEBUTS AT THE SEMA SHOW
NOVEMBER 2019
UNPLUGGED PERFORMANCE HOSTS A DRIVE IN SCREENING OF BLADE RUNNER AHEAD OF THE TESLA CYBERTRUCK RELEASE IN HAWTHORNE CALIFORNIA
NOVEMBER 2019
UNPLUGGED PERFORMANCE TAKES GTE CLASS WINS AT OPTIMA ULTIMATE STREET CAR INVITATIONAL HTTPS://WWW.INSTAGRAM.COM/P/B4VZGUWH68D/
MARCH 2019
UNPLUGGED PERFORMANCE HIGH EFFICIENCY AND HIGH DOWNFORCE WINGS ARE RELEASED BASED ON THE RESULTS OF OUR EXTENSIVE AERODYNAMICS RESEARCH
YEAR 2018
NOVEMBER 2018
UNPLUGGED PERFORMANCE DEBUTS ITS FIRST COMPLETE MODEL 3 ASCENSION AT THE SEMA SHOW
NOVEMBER 2018
UNPLUGGED PERFORMANCE S-APEX WIDEBODY DEBUTS AT THE SEMA SHOW, MARKING THE DEBUT OF THE ULTIMATE TESLA MODEL S
OCTOBER 2018
UNPLUGGED PERFORMANCE DEBUTS PLUG-N-PLAY HIGH-PERFORMANCE SHOCKS FOR AIR SUSPENSION, MARKING THE FIRST SHOCK UPGRADE EVER MADE FOR TESLA AIR SUSPENSION
OCTOBER 2018
UNPLUGGED PERFORMANCE CREATES TESLACORSA, THE FIRST TESLA-ONLY RACETRACK EXPERIENCE, TO PROMOTE BRINGING TESLAS TO THE RACETRACK!
JULY 2018
UNPLUGGED PERFORMANCE ASCENSION FRONT FASCIA DEBUTS AS THE FIRST AFTERMARKET FRONT FASCIA EVER DESIGNED FOR A TESLA MODEL 3. HTTPS://WWW.INSTAGRAM.COM/P/BLLNV_OGLBY/
MAY 2018
UNPLUGGED PERFORMANCE REFRESH FASCIA IS USED ON THE FIRST EVER TESLA SHOOTING BRAKE BUILT BY REMETZ IN EUROPE
MAY 2018
UNPLUGGED DEBUTS THE FIRST FRONT LIP SPOILER FOR THE TESLA MODEL 3 AND THE FIRST FRONT LIP SPOILER EVER DESIGNED SPECIFICALLY TO IMPROVE VEHICLE EFFICIENCY
MARCH 2018
UNPLUGGED DEVELOPS THE FIRST COIL OVER SUSPENSION, FIRST AFTERMARKET FRONT AND REAR CONTROL ARMS, AND THE FIRST AFTERMARKET TOE ARMS FOR TESLA MODEL 3 HTTPS://WWW.INSTAGRAM.COM/P/BGZUZHLALRY/
JANUARY 2018
UNPLUGGED PERFORMANCE DEBUTS THE FIRST LOWERING SPRING UPGRADE AND THE FIRST DUAL-RATE SPRINGS EVER CREATED FOR A TESLA VEHICLE
JANUARY 2018
UNPLUGGED PERFORMANCE UP-03 DEBUTS AS THE FIRST CARBON-BARRELED WHEEL EVER FOR A TESLA
JANUARY 2018
UNPLUGGED PERFORMANCE COMPLETE MODEL S IS DISPLAYED AT THE TOKYO AUTO SALON HTTPS://WWW.INSTAGRAM.COM/P/BD2JVHJLQHP/
JANUARY 2018
UNPLUGGED PERFORMANCE TAKES DELIVERY OF IT’S FIRST TESLA MODEL 3 DEVELOPMENT VEHICLE. HTTPS://WWW.INSTAGRAM.COM/P/BDUTSMXFQVF/
YEAR 2017
NOVEMBER 2017
UNPLUGGED PERFORMANCE FIRST GENERATION SUSPENSION UPGRADES INCLUDING SPRINGS AND COIL OVERS ARE SHOWN FOR THE FIRST TIME HTTPS://WWW.INSTAGRAM.COM/P/BBZAHE3L8GG/
NOVEMBER 2017
THE TESLA ROADSTER AND TESLA SEMI DEBUT NEXT TO THE DESIGN CENTER AND OUR AUTO SPA FACILITY IN HAWTHORNE, CALIFORNIA
NOVEMBER 2017
UNPLUGGED PERFORMANCE IS THE FIRST TO MODIFY THE TESLA MODEL 3, AS OUR INITIAL SUITE OF UPGRADES INCLUDING WHEELS AND BRAKE PACKAGES BREAK COVER FOR THE FIRST TIME HTTPS://WWW.INSTAGRAM.COM/P/BBKXBBSFQX4
JULY 2017
THE UP-03, THE FIRST RACING WHEEL SPECIFICALLY DESIGNED FOR TESLA VEHICLES, DEBUTS ON THE UNPLUGGED PERFORMANCE COMPLETE MODEL S HTTPS://WWW.INSTAGRAM.COM/P/BWVAH-KF9C5/
MARCH 2017
TESLA MODEL 3 PROTOTYPES SPOTTED TESTING OUTSIDE UNPLUGGED HQ HTTPS://WWW.INSTAGRAM.COM/P/BRB1TJYFFSX/
JANUARY 2017
UNPLUGGED PERFORMANCE HOSTS COMPETITORS FOR THE SPACE-X HYPERLOOP COMPETITION FOR THE FIRST TIME AT UNPLUGGED HQ HTTPS://WWW.INSTAGRAM.COM/P/BPQL6-SHCTQ/
JANUARY 2017
UNPLUGGED PERFORMANCE MODEL X COMPLETE DEBUTS ON THE COVER OF AUTOMOBILE MAGAZINE (MARCH 2017 ISSUE) AND IS THE FIRST TIME ANY TESLA MODEL X HAS BEEN AWARDED A COVER BY A MAJOR AUTOMOTIVE PUBLICATION
JANUARY 2017
UNPLUGGED PERFORMANCE COMPLETE MODEL S IS DISPLAYED AT THE TOKYO AUTO SALON
YEAR 2016
NOVEMBER 2016
UNPLUGGED PERFORMANCE MODEL X COMPLETE DEBUTS AT THE SEMA SHOW AND IS THE FIRST MODEL X EVER SHOWN AT SEMA
SEPTEMBER 2016
THE SPACE-X HYPERLOOP TEST TRACK IS BUILT IN FRONT OF THE UNPLUGGED HQ
SEPTEMBER 2016
THE UP-02, THE FIRST FULLY FORGED WHEEL EXCLUSIVELY ENGINEERED FOR TESLA VEHICLES DEBUTS. HTTPS://WWW.INSTAGRAM.COM/P/BKKMZ_WBLOZ/
JULY 2016
UNPLUGGED PERFORMANCE COMPLETE MODEL S DEBUTS IN HONG KONG
JUNE 2016
UNPLUGGED PERFORMANCE REFRESH FASCIA DEBUTS FOR MODEL S HTTPS://WWW.MOTORTREND.COM/NEWS/UNPLUGGED-PERFORMANCE-OFFERS-TESLA-MODEL-S-FACE-LIFT-TO-ALL/
MAY 2016
UNPLUGGED PERFORMANCE COMPLETE MODEL S DEBUTS IN EUROPE FOR THE FIRST TIME
JANUARY 2016
UNPLUGGED PERFORMANCE COMPLETE MODEL S BECOMES THE FIRST TESLA EVER SHOWN AT TOKYO AUTO SALON IN JAPAN HTTPS://WWW.INSTAGRAM.COM/P/BAHWVXPG-QT/
JANUARY 2016
UNPLUGGED PERFORMANCE TAKES DELIVERY OF IT’S FIRST MODEL X DEVELOPMENT VEHICLE
YEAR 2015
NOVEMBER 2015
UNPLUGGED PERFORMANCE COMPLETE MODEL S SHOWN AT THE LA AUTO SHOW
NOVEMBER 2015
UNPLUGGED PERFORMANCE COMPLETE MODEL S SHOWN AT THE SEMA SHOW
YEAR 2014
NOVEMBER 2014
UNPLUGGED PERFORMANCE COMPLETE MODEL S BECOMES THE FIRST TELSA EVER SHOWN AT THE SEMA SHOW IN LAS VEGAS NEVADA
JULY 2014
FIRST COMPLETE UNPLUGGED PERFORMANCE TESLA MODEL S DEBUTS AT TMC CONNECT. WE CREATED A VEHICLE THAT WAS STUNNING INSIDE AND OUT AND PIONEERED THE SPRIRIT OF TUNING AND PERFORMANCE ENGINEERING FOR TESLA VEHICLES THAT WE STILL EMBODY TO THIS DAY. HTTPS://WWW.INSTAGRAM.COM/P/Q4NLBLG-OF/
YEAR 2013
AUGUST 2013
UNPLUGGED PERFORMANCE IS FOUNDED IN HAWTHORNE CALIFORNIA NEXT TO SPACE-X AND THE TESLA DESIGN CENTER AND TAKES DELIVERY OF IT’S FIRST TESLA MODEL S DEVELOPMENT VEHICLE
Unplugged Performance is the world leader in premium performance upgrades for Tesla vehicles. With our USA-made line of stylish and high-performance parts, our sole focus is on holistic development and improvement of all Tesla cars.
Unplugged Performance was founded and incubated by the team behind the world-renowned automotive customizer Bulletproof Automotive. Unplugged Performance is the world's leading company focused on the customization and sports performance of Tesla Motors vehicles.
All of our parts are researched and engineered on our own development vehicles with the intention of improving every aspect of the driving and ownership experience. Unplugged produces an exclusive range of premium upgrades to give a new sporty performance identity to Tesla Model S, Model X, Model 3, Model Y, and the Cybertruck.
Improving on perfection is no easy task, and to do so Unplugged products are professionally designed, prototyped, and manufactured in-house in Hawthorne, CA, and in collaboration with the best motorsports suppliers. The supercar performance of Tesla vehicles meets supercar-grade enhancements with Unplugged Performance.
TESLA MODEL S - Premium Aftermarket Upgrades And Products
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THE UNPLUGGED PERFORMANCE® MARK AND LOGO ARE TRADEMARKS OF UNPLUGGED PERFORMANCE INC. ALL RIGHTS RESERVED. PLEASE REVIEW THE TERMS & CONDITIONS AND PRIVACY POLICY BEFORE USING OUR WEBSITE.