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Reservation fee: $69.42
Full price (set): $5,992.00 - $6,795.00
Note: The above is the reservation price for the future purchase of Unplugged Performance CYBRHEX wheels for the Tesla Cybertruck. The full price depends on the size and finish. The balance is due before delivery. Our sales team will contact you with further details prior to delivery.
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The CYBRHEX wheel. Equipment for your interplanetary future.
The first aftermarket wheel designed for the Tesla Cybertruck through a collaboration between Unplugged Performance and accomplished sports car designer Sasha Selipanov, with all the right brutalist neo-futuristic design notes and incredible strength to take you anywhere on Earth or beyond.
NOTE: UP CYBRHEX Forged Wheels will not ship until we have done final testing and validation on a production Cybertruck. We cannot predict that date and the purpose of the deposit is to hold your slot in the queue. We expect demand to be high for this product, so we ask that you do not reserve more than one set that you intend to purchase. Please do not reserve sets with the intention of reselling. We reserve the right to cancel any deposits that we believe are placed by resellers. We intend to deliver wheels on a first-come-first-served basis based on the order date for fully paid orders. At the time your wheels are ready to ship we will require the balance to be paid in full. Your deposit is fully refundable.
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With the advent of the Cybertruck, a bold new design language was introduced into the Tesla brand. We felt it was only appropriate to develop specialized products specifically for this new era of Tesla. In our approach to the iconoclastic Cybertruck, we needed not only a wheel that looked right with the design visually, but that could put up with the rigors of carrying heavy loads, towing heavier loads, and dealing with the roughest terrain on earth, the Moon or Mars.
“I’m thrilled to team up with Unplugged Performance for this new wheel design. We aimed for something that looks equally at home on Earth and on Mars. The result is a great match for the brutalist aesthetics of the Tesla Cybertruck.” – Sasha Selipanov
The origins of the CYBRHEX design go back to the 2007 “Pharaoh” concept car by Sasha, long before his storied work with the famous Supercar brands that followed. Sasha and Ben Schaffer (UP Co-Founder/CEO) are friends, and in a late-night conversation, Sasha was sharing some of his old concept car sketches. Ben was immediately taken with the time defying design and presence of the Pharaoh.
“There’s a shared quality of timelessness with both the Pharaoh concept and the Cybertruck. The 70’s inspired wedge design in both cases represents a visual that would be equally appropriate inserted in scenes from the 1970s, the 2000s, or even a hundred years into the future. This design aesthetic also would be equally appropriate on earth or roaming the surface of other planets. A desire to push the limits of design, and a shared passion for the art of making exciting cars inspired our collaboration to turn the concept into reality.” – Ben Schaffer
In the time that followed, we’ve engineered this timeless wheel design concept that Sasha ideated back in 2007 into a high-performance rugged option machined out of forged 6061-T6 billet aluminum. When viewed in person, the wheel plays a visual trick in that it looks like CG in real life. This brings on a similar feeling the first time we saw the Cybertruck in person.
“It is fantastic to see the return of brutalist “wedge” shapes to car design. Pioneered in the 1970s by the great Italian design masters this form language always looked towards the future and towards space exploration in particular. My 2007 Pharaoh sketches (pictured below) were inspired by that era in car design, I am thrilled to have contributed to Unplugged Performance’s new CYBRHEX wheel.” – Sasha Selipanov
Going from design concept to reality has a long list of steps along the way. Over the year that followed Ben & Sasha’s initial ideas, we’ve collectively tackled major engineering and production challenges to bring such a unique shape to market and make it WORK.
Produced in aerospace-grade 6061-T6 forged aluminum for maximum weight savings and durability, the Unplugged Performance CYBRHEX wheels are built from the ground up to perform. The end result is the first wheel designed and engineered specifically for the Cybertruck with toughness and design-DNA appropriate for an adventure filled CYBR future.
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