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S-Apex Plaid - The ultimate epression

Joe Rogan's Tesla Model S-APEX

Meet his Unplugged Performance Model S-Plaid Widebody

1. Hypercar Design And Engineering

Widened by 80mm, featuring a custom carbon fiber widebody and functional aerodynamics, this design achieves hypercar aesthetics and performance while enhancing stability, agility, and speed for an unparalleled driving experience on both track and road.

2. Luxurious handcrafted Interior

High Tech von Holzhausen Banbū leather and black Alcantara elegantly wrap the latest Plaid high-performance seats, combining luxury and advanced craftsmanship. Designed for the discerning driver, this pairing seamlessly merges sophistication with performance for ultimate comfort.

3. Practical Performance Upgrades

Ultra-wide UP-03 forged wheels encase carbon ceramic big brakes, perfectly paired with comprehensive UP suspension upgrades. This setup delivers unparalleled road grip and immense stopping power, ensuring peak performance and control on both street and track.

4. Bespoke Built

Tailored precisely to Joe Rogan’s specifications, we worked closely with him at every step, creating a one-of-a-kind, personalized Model S Plaid that is meticulously hand-assembled and uniquely crafted to reflect his vision.

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Elevated Driving Experience For Enthusiasts
JOE ROGAN’S BESPOKE TESLA EXPERIENCE

This S-APEX represents the collaborative approach our engineers, fabricators, and master technicians took to create a complete vehicle that pushes the boundaries of what bespoke means to transform this Tesla Model S into a personalized masterpiece. From custom-tuned suspension to bespoke interior touches and exclusive functional aerodynamics, every detail is crafted to deliver the ultimate driving experience.

Elevated Driving Experience For Enthusiasts
HIS VISION, OUR CRAFTSMANSHIP

From concept to completion, Joe was deeply involved in every step, ensuring his vision was fully realized. We worked together to craft a custom paint finish with a subtle blue pearl, used interior materials in collaboration with von Holzhausen, upgraded suspension for precise handling without sacrificing comfort, and exposed carbon fiber accents. This build exemplifies how our tailored approach transforms a Tesla into a unique, high-performance vehicle that reflects the owner’s individual style and needs.

Elevated Driving Experience For Enthusiasts
UNIQUE INTERIOR DESIGN: SPORTY HANDCRAFTED LUXURY

Unplugged Performance handcrafted Joe Rogan’s S-APEX interior in partnership with von Holzhausen to reflect a unique blend of luxury and performance. The custom white Banbū® material, made specifically for this build, elevates the interior with a luxurious touch, while black Alcantara inserts provide the sporty feel Joe desired. Each detail, from the stitching to the material selection, was carefully curated to deliver a daily driving experience that exudes high-end comfort while still offering the performance edge that defines our S-APEX program.

Elevated Driving Experience For Enthusiasts
S-APEX: CRAFTING THE ULTIMATE TESLA EXPERIENCE

We don’t just add aftermarket parts – we create engineered solutions that are tailored to elevate the Tesla experience. With years of experience, our team is ready to create every S-APEX with the same level of detail and time to ensure that every part in this vehicle meets the highest standards. Our parts are engineered to hypercar standards and torture-tested on the racetrack. Serious performance to inject maximum fun. The Tesla for those who love to drive.

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MODEL S-APEX

RACE ENGINEERED FOR DAILY USE

MODEL S-APEX

The S-APEX Complete Vehicle Program brings the ultimate in no-compromise performance and luxury to the Tesla Model S platform.
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    The Ultimate Expression of the Tesla Model S Plaid

    RACE ENGINEERED FOR DAILY USE

    MODEL S-APEX

    The S-APEX Complete Vehicle Program brings the ultimate in no-compromise performance and luxury to the Tesla Model S platform.
    Subscribe for Updates Learn More About S-APEX
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    WHAT OUR CUSTOMERS SAY

    RATED 4.97 (305 REVIEWS)
    LEAVE A REVIEW

    With real reviews from real customers, shop UP products for your Tesla Model S, 3, X, Y and Cybertruck with confidence. Leave reviews and earn up to 2000 UP Rewards points each, redeemable towards exclusive UP Products.

    Getting these installed along with the moderate version of the dual rate springs on my Model 3! Very excited and I cannot wait to see the new look and feel the significant difference.
    Christian N. January 01, 2026
    I love my Ascension Front Fascia System. It makes my Model 3 look much sportier, and with model 3s just about everywhere these days, it’s great to have my stand out from the crowd.
    pkatz September 28, 2022
    Installed the black BBS Flagplatz and Ti lug nuts with 255/35/R20 Michelin PS4S on my M3P. Really changed the look of the car. IMO the ride feels smoother as well.
    james.walters2 October 02, 2022
    I bought 2023 Tesla Model Y in December 2022 and immediately noticed rough and bumpy ride. I contacted Tesla service, assuming that something is broken, but they confirmed that this is how stock suspension supposed to feel. Fortunately an aftermarket solution exists. I ordered Luxury Coilover Kit...
    dmitryshnayder July 12, 2023
    I’ve worked on cars and pushed them close to their mechanical limits all my life. This Model S Plaid definitely needs a brake upgrade if you tend to push your car harder than the average driver lol. The BBK install was pretty straight forward. You can use the instructions provided or with no...
    jb10thousand November 28, 2022
    Extremely well built and engineered. Best on the market.
    Cordell November 24, 2025
    The shop we had these installed was a 1.5 hour highway drive away so the trip home was a great test to see if we liked them (we live in NC). It was immediately noticeable that the ride of our 2021 Y was softer and bumps were not as hard. We had the shop set our coilovers to setting number "3" and...
    hadfiiw March 04, 2023
    Awe Inspiring! Bought these along with the Unplugged Performance Steel Brake Lines, and the results were unbelievable. Took my 2022 Model 3 Performance to Tesla Corsa with these installed, and the first time I slammed on the brakes into a corner I was impressed. However, the jury was still out on...
    Tesla S. October 19, 2022
    Paint match was perfect. Fit is perfect. It’s exactly what I was looking for, exceeded expectations.
    Edmundo R. January 10, 2023
    Great emblem to have installed and matches OEM emblems.
    Christian N. December 04, 2025
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    Unplugged Performance is the world leader in premium performance upgrades for Tesla vehicles. With our USA-made line of stylish and high-performance parts, our sole focus is on holistic development and improvement of all Tesla cars.
    Unplugged Performance was founded and incubated by the team behind the world-renowned automotive customizer Bulletproof Automotive. Unplugged Performance is the world's leading company focused on the customization and sports performance of Tesla Motors vehicles.
    All of our parts are researched and engineered on our own development vehicles with the intention of improving every aspect of the driving and ownership experience. Unplugged produces an exclusive range of premium upgrades to give a new sporty performance identity to Tesla Model S, Model X, Model 3, Model Y, and the Cybertruck.
    Improving on perfection is no easy task, and to do so Unplugged products are professionally designed, prototyped, and manufactured in-house in Hawthorne, CA, and in collaboration with the best motorsports suppliers. The supercar performance of Tesla vehicles meets supercar-grade enhancements with Unplugged Performance.
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