Custom Carbon Fiber Widebody S-APEX Tesla Model S Mixes Track Capability with Stunning Luxurious Custom White Palette Inside and Out
Austin, TX – January 23, 2025 – Unplugged Performance (UP) offers bespoke automotive creations for discerning Tesla enthusiasts that push the boundaries of luxury and performance beyond the mass-produced platform available from Tesla. Today, UP delivered the latest S-APEX commission for the world’s leading podcast voice, none other than Joe Rogan.
This one-of-one build blends the best of Unplugged Performance’s engineering expertise with Joe’s vision for a perfect blend of class and aggression that can be driven daily. The result is a car that’s as striking in appearance as it is in craftsmanship and performance.
Let’s take a deep dive into what makes this build so exceptional.
The Build
Joe Rogan’s S-APEX build embodies everything the S-APEX vehicle comes with: a product designed to maximize the performance potential of the Tesla Model S plaid while stroking the flames of visceral excitement from piloting such a fast and capable machine, carefully detailed hand assembly approach.
Carbon Fiber Exterior and Lightweight UP-03 Forged Wheels
With all S-APEX cars, the exterior has every single extensive carbon fiber feature that a build of this magnitude should have. A 19-piece prepreg carbon fiber widebody kit that increases the width of the vehicle by 80mm. Inside those widened fenders are our notoriously lightweight and damn near indestructible UP-03 forged monoblock wheels measuring 21×10” in front and 21×11.5” in the rear, paired with 285/30 and 305/30 Michelin Pilot Sport 4S tires front and rear. The carbon fiber rocker panels include an integrated Koenigsegg Advanced Manufacturing aerodynamic shark fin at the front wheels to control airflow around the massive front wheel arches. Additional upgrades for the latest version include integrated dry carbon fiber brake ducts at the front and a full dry carbon fiber hatchback with an integrated rear spoiler for reduced weight and further improved aerodynamics.
Striking Juxtaposition of Carbon against Unique White Exterior Blend
Being unique does not always mean being loud. Joe’s S-APEX is custom painted in a subtle blue pearl white and completed with XPEL Stealth Paint Protection Film for a durable satin finish. The multi-stage paint that UP mixed to spray the exterior gives up rich blues, greens, and golds to the viewer depending on the light. The custom-woven carbon fiber in UP’s signature large weave also appears glossy black from afar but glints with bright silvers and gold threads under the sunlight, providing the eyes more and more to appreciate as the viewer gets closer to the vehicle. The end result is a fully custom build both inside and out, both subdued and expressive that suits Joe’s needs and unique depth of personality.
High-Tech Custom Made Materials Stitched To Perfection by Hand
For this vehicle, a new material was developed to reskin the interior. A unique shade of Alpine White was bespoke manufactured in Banbū leather by von Holzhausen material scientists. The stunning sustainable leather wraps Tesla’s latest next-generation Plaid sport seats in high-tech luxury. The heated and cooled seats that grip the driver with improved bolstering make the newest S-APEX Plaid even more suited for trackwork while improving around-town comfort. The intricate stitchwork applies a craftsman’s touch to enliven the interior while keeping to the sleek, monochromatic modern aesthetic.
Practical Performance and Road Presence
Given the challenges of navigating the ranches of Texas, the S-APEX sits high enough to tackle challenging direct roads and is beefed up with intricately developed custom suspension pieces that improve the feel of handling and driving. Unplugged Performance forged billet suspension arms are featured at every corner. To harness the prodigious power of the Plaid, a UP Big Brake Kit with Carbon Ceramic Front and Rear brakes that tuck under UP-03 Forged Wheels and Superlight Lug Nuts. These upgrades improve handling, acceleration, and braking while maintaining ride quality and practicality. The result is supercar capability with zero compromises for the ultimate daily driving experience.
This is Joe Rogan’s Vision
Joe has always communicated his love for his Tesla Model S Plaid and his support for Unplugged Performance, but it was a whole new ballgame to finally be able to build a car for the man himself. When he notified UP that he wanted us to build him an S-APEX, the team was excited, to say the least.
The build process was highly collaborative, with Joe actively involved in the design decisions. His passion for the project was evident, as we exchanged ideas frequently to ensure every detail matched his vision. Throughout the process, his feedback and appreciation fueled the team. Joe’s acknowledgment of our work in his podcast episodes with people like Elon Musk and Chris Harris only added to the honor of creating this custom vehicle for him.
Joe Rogan’s search for knowledge and open-mindedness to learning are admirable. It was an honor to work together finally. Joe’s enthusiasm for the Tesla Model S and his excitement about this build have been incredibly rewarding for our team.
What’s your vision?
