Q: Why does a carbon fiber keychain cost $95?
Because nothing in it is imitation. The emblem is laid up from 7 layers of Koenigsegg Naked Carbon at Koenigsegg Advanced Manufacturing, a facility that otherwise supplies hypercar components, and the strap is von Holzhausen’s Banbu Leather rather than a stamped vinyl band. Add small-batch production coordinated across three companies and the price reflects what the object actually is.
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