This year’s SEMA Show in Las Vegas marked an unforgettable milestone for us at Unplugged Performance, as we proudly presented a fleet of 12 customized Tesla Cybertrucks—more Cybertrucks than all other brands combined. Additionally, we debuted the fastest Police car on earth with the first-ever UP.FIT Tesla Model S Plaid Pursuit. This unprecedented showcase has set a new standard for EV and Tesla innovation at the world’s largest automotive aftermarket show.
At Unplugged Performance, we’re known for our dedication to pushing the boundaries of Tesla customization, and SEMA 2024 was our chance to highlight that commitment on an incredible scale. Our 12 Cybertrucks spanned a variety of specialized categories and designs, from rugged off-road configurations to police-spec builds, each one built to meet the high standards we’ve set over the years. This year, we outnumbered all other Cybertruck displays at the show—a statement of our relentless drive to lead the industry and bring unique, powerful upgrades to Tesla owners everywhere.
Our centerpiece at this year’s show was our booth of 9 Cybertrucks in partnership Flexishield. Each one represents our brand philosophy to enhance the natural DNA in the vehicles set forth by Tesla. Each truck was wrapped in a different color Flexishield PPF wrap including their Magnesium, Dune, Assassin Red, Chameleon, Black Bronze, Lapis Blue and more. Each trucks was also equipped with UP Forged wheels. We displayed both 18 inch and 20 inch UP-03 Beadlocks for those that appreciate an off-road look, while 24 inch CYBRHEX were displayed in an array of finishes including Satin Black, Satin Bronze and Satin Titanium. Additionally, we showed off parts from the UP INVINCIBLE product line with trucks equipped with our Heavy Duty Steel Rear Bumper, Rock Sliders, Rock Racks and Side Sail MOLLE panels, as well as satin finish UP Carbon Fiber Fender Flares.
Outside, in the SEMA Show Silver Lot was the fully outfitted UP INVINCIBLE Cybertruck with nearly the entire product line on display in the Mothers Polish booth. Mothers Polish reserves only the highest quality cars and builds for their SEMA Show displays and this year requested our fully built Cybertruck to sit next to the likes of customized Lamborghinis, Ferraris and $1M custom-built classics. The INVINCIBLE Cybertruck offered a juxtaposition to the booth its never seen before with a futuristic, battleground-ready cyber vehicle.
In terms of the INVINCIBLE product line, our team has gone all-in on these upgrades, combining field-tested engineering with advanced materials for the ultimate in Tesla Cybertruck performance. The reception was incredible, and as we watched visitors stopping by, cameras and phones out to capture every detail, it was clear that the Invincible series struck a chord with enthusiasts and industry leaders alike. In creating UP INVINCIBLE, we didn’t just add features—we carefully designed each upgrade to be a part of a cohesive, high-performance package that expands on Tesla’s mission and adding unmatched resilience. Whether it’s our advanced suspension systems, protective body armor, or custom body enhancements, every detail of INVINCIBLE is crafted to make a Tesla Cybertruck ready for any challenge.
The excitement around our display was beyond what we could have imagined. At one point, it seemed as though everyone at the show was stopping to snap photos and capture the lineup of Cybertrucks that stood front and center at SEMA. People weren’t just passing by—they were gathering, some streaming live to share the moment with their followers. With nine trucks lined up in a row, each one in a different color offered a bold statement with such a spectrum of colors on a truck that is offered in one color from Tesla. We had a goal to make a statement that would grab the attention of all the attended and resonate across the industry of EV and truck enthusiasts.
On the other side of the show, in the central hall, two Unplugged Performance UP.FIT Police vehicles took center stage at the SEMA FutureTech Studio booth. With both the UP.FIT Police Cybertruck lit up in blues and reds, as well as the world’s fastest police car debuting in the form of the UP.FIT Tesla Model S Plaid Pursuit, our upfitting division reset the bar for what it means to make a statement at SEMA Show. On the first day of the show, UP CEO Ben Schaffer was invited to sit on a panel discussion about the opportunities and challenges of being on the forefront of the EV industry. He was joined by EV engineers for Motivo, as well as Co-CEO of Meyers Manx.
Our SEMA 2024 showcase wasn’t just about displaying the work we’ve done—it was about demonstrating our commitment to the future. We believe in the power of electric vehicles, and we’re here to prove that EVs are more than capable of going head-to-head with traditional gas-powered vehicles in terms of performance, durability, and style. With the largest single-brand Cybertruck display at SEMA, we hope to inspire the industry and show what’s possible when innovation, sustainability, and performance come together.
Our journey has just begun, and we’re excited to continue leading the way in Tesla customization. We’re grateful to everyone who stopped by to see the work we’ve put into our Tesla Cybertrucks and to all who support our mission. As we look forward, Unplugged Performance remains committed to shaping an electric vehicle landscape that prioritizes both sustainability and performance. This wasn’t just another successful show for us; it was a moment where years of passion, innovation, and vision came together. Here’s to a new era of automotive innovation.
